Brand Story: Onitsuka Tiger

Posted on Tue, 09/20/2016 - 16:24 by avantgarde

The Onitsuka Tiger, one of the oldest footwear company has an interesting history dating back to 1949 when Kihachiro Onitsuka, a former military officer, created Onitsuka Co Ltd. with a vision for betterment and raising hopes of post-war youth’s self-esteem through athletics. His motto “A sound mind in a sound body” was and continues to be the essence of the company.

Tags: Onitsuka Tiger ASICS Footwear Kihachiro Onitsuka MEXICO 66 Jelenk GTO R & A  

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